When people come to your site, you have a few seconds to tell them about the offer.

Product creators often forget about writing a clear Unique Value Proposition (UVP). But it is the number 1 thing that helps people understand the product or service. If they do not understand, they will leave.

Is it difficult to explain what the product is for and why it is useful to people? Apparently, yes. Product owners like to experiment with slogans, taglines, vague words. People don’t connect with those if they do not know the brand. Forget about the slogans. Forget about vague words. Write in a simple and clear language, as if you are talking to a friend.

The less known a product or service is, the more clear should be your unique value proposition. Clear to other people, not just to you.

UVP should:

  • explain what problem your product solves
  • explain how your product solves this problem
  • deliver specific benefits
  • tell people why they should choose you from the competition

Ask these simple questions to test your UVP:

  • What problem are you solving?
  • What service are you selling?
  • What are the benefits of using your service?
  • Who is using your product or service?
  • What makes your service unique?
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